Here are three books that are very useful for the creation of my business : Crush-it, The 4-hour work week and Rework. They can be also useful if you’re just looking for new ways to work.
It’s these books and their authors (for Gary Vaynerchuk and Tim Ferriss), that gave me the desire to start a business. I don’t tell you too much about the content of the books, because I don’t want to influence your judgement if you decide to read them.
by Gary Vaynerchuk, entrepreneur (Wine Library), CEO (Vaynermedia), investor and internet personality.
I follow Gary Vee (as he is known on the internet) on Youtube for a while now and you can say that every one of his videos is a (pardon my french) “kick in the ass”. I recommend you to go on his channel to have a look.
About “Crush-it”, I didn’t finish it yet but here again, it’s a good boost. Gary tells us about passion, social medias (one of the marketing key for your business), building a brand image … His pieces of advice are about what you should DO, he is practical (in Rework it is more about methodology). More importantly, Gary Vaynerchuk wants you to DO, without any action, nothing will happen.
“Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.”
• The 4-hour work week
by Tim Ferriss, author (The 4-hour body, Tools of Titans), entrepreneur and public speaker.
I read this book 2 years ago, it changed my professional life vision.
You must be thinking : as if I was going to succeed by working only 4 hours a week … You are right, the author say it himself, the title is marketing, you most likely will have to work more than 4 hours a week. But, this book will help you to reduce your work hours for a better efficiency.
Like Rework, this book is for entrepreneurs, CEO and employees. Without telling too much, this book will offer you a way to generate incomes and living more freely.
If you want to know more about it here is a nice video, but you should read the book too !
by Jason Fried, David Heinemeier Hansson, founders of Basecamp.
This book is the last I read, quick to read, it is very simple to understand and full with common sense !
Rework talk to entrepreneurs and employee as well. It gives a new vision of the creation, the development and the management of a company. Its content contradicts ways of doing that are rooted in some companies and teach in some business school.
For example, long-term planning is called “divination” by the authors : “In business, since you are not a soothsayer, long-term planning equal fantasy.” It also breaks the image of the “workaholic” : “Occidental culture really like the workaholic image […] Working more doesn’t mean being more dedicated or more productive. To work more only means … working more.” If you work 8 hours on a task that was supposed to be done in 4, something’s wrong, you’re not productive or efficient anymore.
Another interesting thing in the book, you are encouraged to “make a stand” in regards to your product/service. If your position is clear, lots of decision will impose themselves. Whole Food, for example, they made the choice to only sell organic food, so they don’t dither on what they should put in their shops.
According to the book, make a stand also mean that you have to be willing to lose some customers to other that will love you.
Rework is impactful, it offers a new perspective on how to work as an executive or an employee.
I recommend you to read those books, or at least on of them, if you want to change the way you work, to find new strategies, to find a new approach or if you want to create your business.
I hope this will be helpful, let me know what you thought about it !